Content Services Overview
Content is truly King when it comes to websites. More content not only better informs your website visitors, it's also more likely to improve your SEO. Many clients who need support with content either need help with organizing content (pulling out the most important information from existing documents or old websites), identifying necessary content (creating a list of content you should have for your website), transferring content (moving large amounts of content such as a blog from one website to another), and/or mapping content (developing an intuitive system for structuring content on your website).
Before we begin work on any website, all clients are required to submit any and all existing content that they have and would potentially like on their website. File-sharing is made available through the client’s choice of Google or Dropbox. It is crucial that we have a baseline understanding of what we are working with before we begin.
Content services are generally not necessary for clients who have all of the content they need, and a well-articulated description of where they would like that content to be (most often, this applies to individuals or firms who have old websites that they would like to essentially be the same in terms of content, but different in terms of visual design). The only exception to this is clients who have sizable blogs that need to be transferred.
$75 per hour for all content services
We bill the same hourly rate for all content related services. The reason for this is there tends to be overlap for clients who need a mix of support with mapping content, identifying content, organizing content, and/or transferring content.
Our process for determining the best content strategy for our clients is unique to each client. However, generally, the following can be expected:
1. Identify what content is necessary.
We work with our clients to devise a list of the content that they will need for their website. This may include bios, headers, slogans, company descriptions, blog subjects, and other specific subject-areas of interest. We take pride in asking the right questions to help our clients get thought-provoking and unique content on their websites.
2. Collect existing content.
Before beginning any website project, it is required that clients send any and all content they already have. This may come in the form of an old or existing website, word documents, photos, or other files. Sending any content that may have been identified in Step 1 will be especially helpful.
3. Determine amount and quality of content the client already has.
Assessing what you are working with is essential before beginning. Sometimes clients have more information than they realize. Other times, they may have less content than they realize. We use file-sharing services to work with clients in determining exactly what their starting point is in relation to the list of necessary content identified in Step 1.
4. Decide who the best person is to create new content if necessary.
While we are available for writing content as requested, we find that generally our clients are the experts when it comes to the content they need. Particularly for more personal information like bios or stories about companies, we recommend that content comes directly from the individual or company behind the story. Based on the content list we identified in Step 1, we will assign who the best person is for each item.
5. Map where the content should be within the website.
The final step requires understanding where content should be placed within a website. This is where our expertise in information architecture and user-experience comes in handy. We will help clients map and place their content in a way that is intuitive for the viewer and helps people easily navigate the website, getting the most important information where they need it.