What to have prepared before starting your web project.

We know you're eager to get your website up and running! While our client intake form will help us get a sense of where you're at and what your needs are, the web design process will be faster and more compelling if you have the following:

Branding Strategy

While we may assist with branding should you need it, we are not a branding firm. Branding for individuals or firms can cost thousands of dollars. Logos are the first thing most people think of in regards to branding. But even a logo is difficult to create if you cannot clearly articulate what your brand is. Here are some questions you should be able to answer about your brand identity before starting your website:

  1. Compared to other similar professionals or companies in your industry, what makes you unique?
  2. Who is your target audience and/or client? Why are they interested in what you do/offer?
  3. What kind of problems do you solve and/or how do you solve them? Is the way you approach your problems different than others in your field (ideally - the answer is 'yes' and that becomes part of your branding strategy)?
  4. How do you want your website audience and/or clients to feel about you and your business?
  5. What is your story -- why do you do what you do? How did you first get into the field/profession you're in? Storytelling is a key part of branding. Stories are also memorable.


Content is truly King. The more content you have, the easier it will be for us to find a variety of creative ways to showcase you and your business. Types of content you should have:

  • Photos: Try to have a mix of professional photos (see this blog for professional photo tips) as well as 'old-fashioned' photos. Depending on the type of website - this might include photos from your childhood, photos of your pets or family, photos of newspaper clippings you were in, candid photos of you speaking at events, traveling, working with high-profile people or engaging in community service. You will know what type of photos are appropriate for your website, but these type of images often bring an instantly personalized feel to any website -- they help tell a story.
  • Short Content: Do you have a list of services you offer? Try to have 1-3 sentences describing what each service is. Do you have any jargon in your website? Depending on your client, you might want 1-3 sentences explaining those terms. Other examples of short content include taglines, headlines, captions, quotes, slogans, or phrases that you would like woven throughout your website.
  • Long Content: This basically includes everything else - bios (click here to view tips on writing personalized bios), descriptions 'about the company', and of course blogs (click here to view tips on writing and organizing your blog).

If you know you need content, but aren't sure where to start, we can work with you to develop a list of the content you need, and compare that list to what you already have. Then we can work together to fill in the gaps.